Sukh Initiative’s key activities enable the program and communities to connect and facilitate the delivery of information, services, guidance and counseling.


Door to Door Service

A network of well-trained community health workers (CHWs), community health supervisors, community representative groups, as well as community advisory committees has been set up and mobilized by Sukh Initiative to serve the communities at their doorsteps. The informational and counseling needs of young and married women and men are catered to through this service. It allows for individual and personalized attention and care, whereby in addition to information and counseling, contraceptives are provided as per need. The community health workers refer women with specific family planning needs to quality service providers in public and private sector offering post-partum and post abortion services.


Telehealth call center facility has been established to directly access and support the community members having informational needs on family planning. This center provides phone based helpline service catering to information on family planning and family life education. Trained call operators take in-bound calls to provide relevant information related to family planning issues, provide counseling through outbound calls and even send regular SMS to reinforce support to community members. Such calls are also directed from the dedicated telephone booths established in the localities for the purpose. The center is accessible from all the mobile networks operated in Pakistan, as well as from landline numbers throughout the country providing access to information, counseling and referral services. This facility will help sustain the objectives of Sukh Initiative even after completion of its project life. The call center is also integrally linked with the other solution levers of Sukh Initiative, including door-to-door service component for following-up with the community women and men for their informational and counseling needs as well as for providing young girls and boys with relevant information and addressing their queries while maintaining confidentiality. Through this service, SMS reminders and follow-up calls are made at regular intervals.

Life Skills Based Education

Family life education sessions are organized for youth, in particular for boys and girls aged 12 and above to enable them to cope with different challenges and phases of life while growing up. During these sessions youth are provided information about sexual and reproductive health and rights, and facilitated to improve their communication skills. Young boys and girls are basically approached through existing community institutions, such as schools and colleges. Moreover, efforts are made to reach out to children who are not undergoing formal education and are out of school. The family life component of Sukh Initiative works very closely with community health workers who identify young people to participate in special group sessions. Efforts are made to educate youth in the target areas through various means and outreach strategies.

Access & Quality of FP Services

Sukh Initiative is endeavoring to improve not only the access but also the quality of family planning services by supporting and capacity building of public and private sector health facilities in the four towns of Karachi. Sukh Initiative leverages the extensive experience of the organizations in social franchising by building a partnership for strengthening the quality of family planning services being provided locally and ensuring contraceptive supply, especially to meet the increasing demand being generated due to extensive awareness raising campaigns and outreach strategies. The program also ensures that the range of services particularly fulfill the needs of young people. Sukh Initiative partners with both public and private sector providers to strengthen FP/RH service provision. Improved availability of quality post-partum and post abortion family planning is available through these service providers.

Strategic Communication

Sukh Initiative ensures wide dissemination of program learning to government as well as non-government actors supporting family planning initiatives in the country. The program engages with local leaders, civil society stakeholders, donor agencies and policy makers at local, provincial, national and regional levels with an aim to sensitize the need for greater focus on family planning and reproductive health in the society and creating enabling environment. Aligning itself closely with the government health and population programs through advocacy efforts, Sukh Initiative strongly reflects the dual demand and supply focus of both the population and LHW programs, and seeks to contribute relevant lessons to the field, and potentially influence best practice within the larger national programs. Sukh Initiative outcomes are contributing directly towards the Government of Pakistan’s commitments made at FP2020.
Strategic communications builds engagement with stakeholders to develop strong relationships using a multi channel approach. This assists the program in achieving its goals by contributing to its overall objectives and supporting external communications activities using proactive methods to engage and inform.



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Bin Qasim

Socio-demographic characteristics

  • 7 union councils
  • More than 50% of women are ages 15-29
  • Teenage marriage and pregnancy exists
  • 46% of married women have not received formal education
  • 39% of married women have 4 or more children
  • Sindhi the most spoken language


Socio-demographic characteristics

  • 9 union councils
  • More than 40% of married women have 4 or more children
  • Teenage pregnancy exists
  • 47% of married women are ages 15 - 29
  • 30.8%of women have not received formal education
  • Urdu is most spoken language


Socio-demographic characteristics

  • 12 union councils
  • More than 40% of married women have 4 or more children
  • Teenage marriage and pregnancy exists
  • 49% of married women are ages 15 - 29
  • 34%of women have not received formal education
  • Pushto, Hindko and Balochi are the most spoken languages


Socio-demographic characteristics

  • 7 union councils
  • More than 38.5% of married women have 4 or more children
  • Teenage marriage and pregnancy exists
  • 40% of married women are ages 15 - 29
  • 22.7%of women have not received formal education
  • Urdu is the most spoken language